Sixty percent of marketers report that measuring results is a key issue, according to Forrester Research.

Developing an accountable, metric-driven organization can help secure marketing as a key player in the boardroom, enhance your credibility, and focus your efforts and resources to maximize campaign effectiveness. Learn how to measure, share and increase marketing's revenue impact and ROI by joining this panel of experts for a FREE Eloqua-sponsored BtoBonline webcast:

1. George Hu, VP - Marketing and Strategy, Salesforce.com
2. Pedro LaBoy, COO - Senior Partner, Tocquigny
3. Thor Johnson, SVP Marketing, Eloqua

Moderated by BtoB editor Ellis Booker, this event will give you the information you need to improve your metrics programs today.

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About Eloqua
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process.

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